FetchTV

FetchTV is an Australian-owned business, with backing from one of Asia’s leading pay-TV providers, Astro All Asia Networks. They are working in partnership with leading internet service providers (ISPs) to introduce an entirely new breed of entertainment experience featuring the best of TV, video-on-demand, and interactive applications.
Fetch has spent over 10 years developing market-leading technology and sourcing quality content. Fetch allows customers to do all of the following in one place:
● Watch and record live TV
● Watch free-to-air On Demand channels (eg. SBS On Demand, ABC iView)
● Buy and rent movies and shows via the Fetch TV and Movie store
● Access Fetch's paid-subscription channels (eg. Oxygen, BBC Brit)
● Access streaming apps (eg. Netflix, Stan, Youtube)
Their team is passionate about content, technology, and innovation. Together with their ISP partners, they are committed to providing Australians with real choice in their entertainment options.
The Brief
Currently, when customers want to watch FetchTV content, they are purchasing the FetchTV Set-Top-Box and connecting it to their TV. FetchTV is working on a new product: FetchTV-branded television set. This product will have the Set-Top-Box built into the TV, which will simplify the onboarding experience and will enable FetchTV to introduce new media abilities via the customised operating system in the TV.
This brief focuses on defining the user experience of new FetchTV-television users when setting up the device for the first time. Create an easy and intuitive onboarding experience to increase user adoption, engagement and retention.
During this UX Fundamentals project, students are tasked with reviewing the current FetchTV Set-Top-Box onboarding experience from a digital perspective and determining what aspects of this experience should remain in the new TV-only experience and what aspects can be removed/deferred (and if deferred how FetchTV can entice customers to complete later). Refer to the appendix for screenshots of the current set top box experience.
Students should conduct a competitive analysis of various existing Smart TV onboarding experiences, and use insights to inform their recommended experience for the new FetchTV Television. Students should design mid-fidelity wireframes to communicate their recommendations.
Project goals
1. Learn more about how to create a user-friendly and streamlined digital onboarding user experience for Fetch TV’s new branded TV.
2. Design a recommended user flow for the new onboarding experience and reference what parts of the current set top box experience should remain or be removed.